A team that reads websites the way engineers read blueprints
Draze Flyxo started in 2017 with a specific frustration: most SEO audits handed to clients were long documents full of vague recommendations and very little actionable structure. We wanted to build something different — a learning platform where anyone, from a freelance developer to a marketing coordinator, could genuinely understand what makes a site rank or stall.
The platform focuses on SEO audit techniques as a discipline — not as a checklist, but as a diagnostic skill. Participants work through realistic scenarios involving crawl errors, duplicate content, internal linking gaps, and Core Web Vitals failures. Each module is built around the kind of site you'd actually encounter, not a clean hypothetical.
The people behind the platform
Tobias spent six years doing technical SEO consulting before shifting to education. He designs the audit frameworks that run through every module on the platform.
- Log file analysis and crawl budget review
- Structured data and schema validation
Roos comes from instructional design and has spent years figuring out how people retain technical information when they're learning remotely without a fixed schedule.
- Adaptive quiz mechanics and feedback loops
- Progress tracking and engagement patterns
Daan builds and maintains the quiz engine and scoring logic. His background in performance engineering means the platform runs without friction even on slower connections.
- Real-time scoring and result delivery
- Accessibility and keyboard navigation
Femke manages participant communication and collects the feedback that shapes each module revision. She knows which explanations confuse people and flags them for the curriculum team.
- Feedback triage and module improvement cycles
- Onboarding and orientation for new participants
Sven monitors search engine documentation, patent filings, and industry case studies. When something shifts in how crawlers behave, he's the one who spots it early and documents the implications for auditors.
- Core Web Vitals and rendering research
- Index coverage and canonicalization edge cases